CARIAD presents path to automated driving at Level 3 and 4

Making its first appearance at the CES tech event, Volkswagen software company CARIAD presented its new tech hub in the US. Since January 1, 2023, around 300 CARIAD experts have been working on the automotive cloud, digital experience and automated driving functions in Silicon Valley and the Greater Seattle area. CARIAD also used this opportunity to recruit tech talent. The highlight at the CARIAD booth were the tech talks: experts presented the CARIAD path to automated driving at Level 3 and 4, explained the tech platform for the software-defined car and gave insights into future in-car infotainment with gaming, health and wellbeing features as well as software as a revenue driver. The videos of these lectures are now available on YouTube.

The crowd-pullers were the automotive stars of the booth: Volkswagen ID. Buzz, Audi RS e‑tron GT and Porsche Taycan. CARIAD was also represented at the CES booth of the Volkswagen brand: The new ID.7 will be launched with the next generation of ID software developed by CARIAD.

As part of CES, CARIAD was also involved as a sponsor for the Indy Autonomous Challenge, in which university teams competed against each other with their automation software for racing cars.

Visitors at the CARIAD booth were also able to register for virtual reality (VR) experience drives in the Audi e-tron and Audi e-tron Sportback: Audi was the world’s first automobile manufacturer to bring holoride’s VR entertainment into series production. The technical prerequisites for this were developed by the CARIAD team. 

CARIAD CEO Dirk Hilgenberg was satisfied with the company presence in Las Vegas: “The first CARIAD appearance at CES was a great success. The booth was impressive and with our tech talks we were able to show the visitors which innovative products we already have on the road , such as the Travel Assist in the ID models. In addition, we were able to present an outlook on the upcoming software generations in the VW Group.” And he made it clear: “This was a good start to a crucial year for us. We have a clear software roadmap in the Group. Our top priority is the next release for the premium cars from Porsche and Audi. 2023 is the year of delivery.”