LG and Magna partner on development of next-gen autonomous driving infotainment solution

LG Electronics and mobility technology company Magna have signed an agreement to collaboratively develop a proof of concept for an automated driving infotainment solution to provide futureproofed, differentiated customer experiences.

The companies will investigate the technical feasibility of integrating LG’s infotainment capabilities with Magna’s ADAS and automated driving technologies. Additionally, to prepare for vehicles of the future, LG Vehicle Component Solutions (LG VS) has been analyzing its portfolio of future products and technologies.

The duo say that the proof of concept will focus on creating executable IVI-ADAS solutions to meet the requirements of OEMs’ vehicle programs.

“We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain,” said Eun Seokhyun, president of LG VS Company. “We plan to work closely together to demonstrate potential ADAS innovations that could help auto makers address some of their toughest challenges.”