Nvidia and MediaTek partner to develop smart automotive interior solutions | Automotive Interiors World

During a press conference at Computex, MediaTek CEO Rick Tsai and Jensen Huang, the founder and CEO of Nvidia, announced that the companies will partner to develop the next generation of in-car experiences.

“Nvidia is a world-renowned pioneer and industry leader in AI and computing,” said Tsai. “With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles. Through this special collaboration with Nvidia, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”

“AI and accelerated computing are fueling the transformation of the entire auto industry,” said Huang. “The combination of MediaTek’s industry-leading system-on-chip plus Nvidia’s GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to entry-level.”

In addition to its current systems-on-chips (SoCs) offerings for automotive and robotics applications, Nvidia will now, with the addition of the new GPU chiplet, be able to extend its GPU and compute solutions to other markets. Through the partnership, MediaTek will also work on the development of automotive SoCs which will integrate Nvidia’s GPU chiplet – featuring Nvidia AI and graphics intellectual property – within the design architecture. Each chiplet will be connected via an “ultra-fast and coherent chiplet interconnect technology”.

To deliver a new range of connected infotainment and in-cabin convenience and safety functions, Media Tek will run Nvidia Drive OS, Drive IX and TensorRT software on the newly developed automotive SoCs. As a result of the partnership, more in-vehicle infotainment options will be available for OEMs using the Nvidia Drive platform.

MediaTek’s Dimensity Auto platform – which also includes Dimensity Auto Cockpit that features smart multi-displays, high-dynamic range cameras and audio processing – will have the Nvidia GPU chiplet integrated to enhance the platform’s capabilities when delivering connected in-cabin experiences.