Skoda Auto unveils new brand identity and accelerates e-campaign

Skodu Auto is presenting its new brand identity as part of the next level – Skoda Strategy 2030. The focus is on a new design language, a new logo and comprehensively updating the corporate identity (CI). In addition, the Czech car manufacturer is accelerating and expanding its e-campaign: ŠKODA AUTO is going to have three new all-electric models on the market as early as 2026, with more to follow. The Vision 7S concept study provides a specific preview of one of these models. The all‑electric share of the Skoda brand’s European vehicle sales will rise to over 70% by 2030. To support this, the Czech car manufacturer will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.

“Very special day in Skoda Auto’s history: We’re unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we’re giving a specific preview of an entirely new Skoda model that will round off the top end of our product portfolio and customer base. Also, we’re significantly accelerating our e-campaign and will be launching three additional all-electric models already by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we’ll be investing a total of €5.6 billion in e-mobility and a further €700 million in digitalisation over the next five years, thus securing the future viability of the company and jobs.”

“Through our new brand identity, we’re getting ready for the electric future and clearly positioning Skoda among the external competition while at the same time distinguishing ourselves even more clearly from the other brands in the Volkswagen Group. The VISION 7S is the forerunner of our new design language that we’ll be rolling out across the entire product portfolio over the coming years. We’ll also be using it to sharpen our customer appeal; with the new styling, we are taking the brand to the next level and aligning it to our customers’ new needs and expectations, particularly regarding user experience (UX), connectivity and the entire customer journey.”