Market Monitor
NAND Market Monitor
In 2026, NAND demand accelerates alongside surging data generation, reinforcing its essential role in storage across cloud, AI, and consumer electronics.
YINTM26547MARKET
- 2023-2031 Timeframe
- Device units
- Value
- Wafer (device)
- Equipment
- Materials
PLAYERS
- Market shares
- Business news
- Ecosystem / Supply chain
- Strategy / Financial analysis
- Depth analysis
- MarketShare
- Demand/Supply
- Unit Shipment
- Capacity ExpansionNAND Technology
TECHNOLOGY
- SLC
- ML
- TLC
- QLC
- PLC
- 3D NAND Layers Roadmaps
- Hybrid Bandwidth Flash (HBF)
- Fabs/wafers
- TechnologyRoadmap
- Technologystatus
Monitor’s objectives
Provide a comprehensive guide to the dynamic NAND flash market, including:
- Overview of current market and competitive dynamics that will shape the market in the coming quarters/years
- Impact of geopolitical issues (e.g. US/China relations) on the NAND market
- Historical data that provides context for the long-term outlook: market shares, supplier profitability, capex, etc.
- Current drivers of NAND and SSD demand, including by end device, memory content, and technology type
- Technology trends by supplier, including roadmaps, layer count, stacking, and hybrid bonding developments
- Wafer capacity evolution by supplier
AI demand drives NAND flash shortage and sharp price surg
In 2H25, AI computing demand extends beyond HBM, driving growth in both compute and data storage, significantly impacting the NAND Flash market. Surging demand is reshaping the industry, rapidly shifting from oversupply to shortage. Starting Q3 2025, NAND Flash prices rose over 35% QoQ, and are projected to nearly double (+96%) in 2026, pushing total market value to $164B.
The supply shortage is not only driving prices higher but also reshaping end-market supply. Memory vendors are prioritizing cloud service providers (CSPs), while mid- to low-end PCs, smartphones, and consumer electronics face supply constraints and cost pressure, leading to expected demand softness.
NAND Flash Monitor Q1-26 Highlight:
- Quarterly revenue surpassed $42B (+78% Q/Q), a new record, as ASP strength (+82% Q/Q) more than offset a dip in bit shipment (-2% Q/Q).
- eSSD revenue reached a record $16B (+87% Q/Q), underpinned by datacenter demand, bit shipments (+12% Q/Q), and favorable pricing (+67% Q/Q).
- Q1-26 industry margin expanded 25pps Q/Q to 58%, 4th consecutive quarter of improvement.
- Rare convergence of tailwinds drove an accelerated rising price environment - supported by adjacent HDD supply tightness, lean NAND inventory, and strong datacenter demand.
NAND market overview
- Executive summary – market dynamics
- Current events
- Market summary, near- and long-term
- Revenue – historical & forecast
- Shipments
- Pricing
- Operating margins
- Sufficiency
- Near-term supply & pricing outlook
- Capex (overview, WFE, Hybrid bonding,…)
NAND market shares
- Revenue share
- Bit shipment share
- Regional shares
- Segment shares
- cSSD and eSSD shares
NAND demand
- Segment bit demand & share
- Mobile
- SSD summary
- Client/PC SSD
- Enterprise/datacenter SSD
- SSD vs. HDD summary
- Automotive
- Gaming
- Chromebook
- Removable storage
NAND supply
- Wafer production by supplier, fab location, process, and technology
- GB per wafer by supplier
- 3D NAND supplier roadmaps
- Bit production by process & technology
- Density mix by bits and units
- Technology bit mix by segment
NAND supplier profiles
- Samsung
- Kioxia
- Western Digital
- Micron
- SK hynix
- Solidigm
- YMTC
- Other suppliers
Appendix/Backup
Yole Group coporate presentation
Kioxia Corp., Macronix International Co., Micron Technology, Inc., SK hynix Inc., Samsung Electronics Co., Solidigm, Western Digital Corp., Winbond Electronics Corp., Yangtze Memory Technologies Corp. (YMTC) and more